This guide walks you through how to send AI-generated responses from your FormWise SmartForm directly into GoHighLevel (GHL) workflows using the Premium Webhook Trigger.
✅ Use Case: Automate AI-driven lead magnets, client onboarding, or follow-ups via email, SMS, or CRM updates in GHL.
🔧 Step 1: Create Custom Fields in HighLevel
Before integrating FormWise with HighLevel, you must create custom fields to store AI-generated responses and user inputs.
1️⃣ Go to HighLevel > Settings > Custom Fields
Click “+ Add Custom Field”
Create fields for AI responses & user inputs (e.g., “AI_Generated_Blog,” “User_Business_Name,” “Ad_Copy_Text”).
Map the exact field names to what you’re collecting in FormWise.
⚠️ Important:
DO NOT include apostrophes (') in SmartForm field names.
HighLevel does not support apostrophes in custom fields, which will break the webhook mapping.
🔗 Step 2: Create a Workflow with a Webhook Trigger in HighLevel
In HighLevel, go to Automation > Workflows > Create Workflow.
Add a New Trigger and select “Webhook Received” (Premium Feature).
Copy the Webhook URL that HighLevel provides.
Before HighLevel can process webhook data, you must send a test payload from FormWise.
Open your SmartForm in the FormWise Builder.
Click the ⚙️ Settings Button (bottom-left corner).
Paste the HighLevel Webhook URL into the Webhook field.
Click Publish to save your changes.
Fill out your SmartForm and submit it with sample data.
This sends a webhook payload to HighLevel with all SmartForm fields and AI-generated responses.
📥 Step 4: Pull in Webhook Payload & Map Fields in HighLevel
In HighLevel Workflow Settings, go to your Webhook Trigger.
Click “Fetch & Test” to pull in the payload from the FormWise test submission.
Save the workflow—GHL will now require you to map the webhook data to custom fields.
Map Name → GHL Contact Name
Map Email → GHL Contact Email
Map AI Response Fields → GHL Custom Fields (you must create these first in Step 1)
Any SmartForm inputs from the user can also be stored inside the contact record in GHL.
📤 Step 5: Add Workflow Actions (Email/SMS Delivery, CRM Updates, etc.)
Now that your AI-generated responses and user data are stored in HighLevel custom fields, you can use them in workflow actions:
✅ Send AI Responses via Email – Insert AI-generated text directly into email templates.
✅ Send SMS with AI-Generated Copy – Populate SMS messages with SmartForm responses.
✅ Store AI Output in CRM – Keep AI-generated business plans, ad copy, or resumes inside GHL contact records.
✅ Trigger Automations – Move leads through sales pipelines based on AI-generated insights.
💡 Example Workflow:
User submits a FormWise SmartForm to generate AI-powered email copy.
AI response is stored in a custom field in HighLevel.
GHL automatically sends the AI-generated email copy to the lead.
⚠️ Important Disclaimers & Gotchas
❗️1. HighLevel Doesn’t Support Rich Text or Formatting
HighLevel custom fields strip all formatting. This means:
No bold, no bullet points, no line breaks (in most cases), and no rich formatting.
All content is stored in plain text only and rendered as markdown.
✅ FormWise Best Practice:
In your prompt instructions, ask the AI to respond in plain text only. For example:
This helps avoid broken formatting when GHL sends your AI response via email or SMS.
❗️2. DO NOT Use Raw Webhook Data in Workflow Actions
After pulling in the webhook and mapping fields:
You must use the mapped custom fields in your email/SMS actions.
Do NOT reference raw webhook fields directly—this may result in strange formatting, blank messages, or failed deliveries.
✅ Always use {{contact.custom_field_name}} in your HighLevel workflow messages to ensure clean delivery of AI and form data.
✅ You’re Ready to Launch
You’ve now successfully connected your FormWise SmartForm to your HighLevel workflow!
